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How to Choose a Niche for Your Business

I’m sure there a lots of articles out there on how to choose a niche market for your small business, but I am going to just shoot from the hip.

First thing you have to drop from your mind is, “stick with what you know best.” It might work, but if it is the top keyword on your cogitation about which direction to point your life, you may just end up just doing more work in an industry you hate.

How many people hate their jobs? I don’t know, but I would imagine there has to be more than fifty of them. I’m pretty sure I’ve even known a few.

Picture of angry man.

Find a niche that this picture will not cause you to look like.

Read the rest of this entry

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What is SEO and could you do SEO? Either way, avoid scammers. Part III

SEO, for me, is kind of like quantum physics. It makes me think of something the great physicist of the last century, Richard Feynman, said: “If you think you understand quantum mechanics, you don’t understand quantum mechanics.”

The same thing applies for SEO. No one knows for sure what those search engine bots are told to do by the algorithms they’re set to by the teams of engineers behind them. No one. We know some of the processes involved, sure, and we have theories about others, but much is educated guesswork.

Anyone you see who is trying to sell you a guide saying they do, and that they can teach you how to do SEO is ripping you off. They do not practice good business ethics, and you should always steer clear of them. Read the rest of this entry

What is SEO and could you do SEO? Either way, avoid scammers. Part II

In the offline world starting small makes sense. You start small and try to grow. But this is the Internet. It is not yet completely governed by politics. There are computers involved, and computers work using logic. Simple, reason-based logic.

Often, these SEO experts who are trying to sell you their strategy will convince you to not even try to go for the big keywords. They attempt to make, and often succeed in making us pay for not trying. It is madness, and it is because they can’t succeed in getting valuable results, so they convince you that you don’t need those results.

You should not listen to them, or at least not pay them. It never hurts to listen for a bit; know your enemy is not just a cliché.

Well-written, original and researched material with relevant, high-quality content that is rich, but not over-saturated, with properly researched keywords and is linked to content-related sites – both yours and others – is the type of copy that works best. Though it requires more effort and time, it is the fastest, longest-lasting and certainly most profitable way to get ranked high on Google and stay there. Some people call it White Hat SEO. I call it honesty. Read the rest of this entry

What is SEO and could you do SEO? Either way, avoid scammers. Part I

SEO is a very esoteric business, and I don’t pretend to understand exactly how it works. I am not an ‘expert.’ I haven’t done any talks, run and divisions or, really, anything job title-wise which would make a great addition to my resume. What I do know is that, whatever SEO is, I get it.

Naturally.

I can’t explain it, and I try not to think too much about it when I’m doing it. But, somehow, I get it done in a way that works.

Now, some people will try to make a living selling you Read the rest of this entry