Blog Archives

How to ‘Social Media’ for Small Business

First, you have to know, “what is social media?” Then, when deciding how to do social media for your business, you will have to decide whether you have the time to take care of it or not. Improper management of the social media channels your business sets up can be an even worse mistake than not having any set up at all. If you decide you don’t have the time to manage this side of your business, you have four choices:

#1: Do not do social media at all.

Bad idea, unless you have another great plan that no one else knows about. Read the rest of this entry

Advertisement

Social Media Directors: Helping Your Small Business Use Twitter, Part I

Twitter, as with all social media, helps your business bridge a gap between you and your potential and existing clients. As some Vancouver businesses who have or are hiring social media managers have been finding out, on Twitter a customer can give you a rave review, request information on a product or service you offer, or lodge a complaint, all in real time. Having a service that makes sure you see both the positive and the negative content, while filtering out spam and other messages that you need not spend your valuable time on, is becoming imperative. Read the rest of this entry

Why A Facebook Page Is Even Better For Business

At the same time that LinkedIn was looking like they could (and they did) potentially break the seal on the creation of a new dotcom bubble, Facebook decided earlier this year to allow us regular Facebook users to create Business Pages to promote themselves. The seemingly innocuous move is more of a game-changer than it might at first seem. Read the rest of this entry