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How to Choose a Niche for Your Business

I’m sure there a lots of articles out there on how to choose a niche market for your small business, but I am going to just shoot from the hip.

First thing you have to drop from your mind is, “stick with what you know best.” It might work, but if it is the top keyword on your cogitation about which direction to point your life, you may just end up just doing more work in an industry you hate.

How many people hate their jobs? I don’t know, but I would imagine there has to be more than fifty of them. I’m pretty sure I’ve even known a few.

Picture of angry man.

Find a niche that this picture will not cause you to look like.

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What is SEO and could you do SEO? Either way, avoid scammers. Part III

SEO, for me, is kind of like quantum physics. It makes me think of something the great physicist of the last century, Richard Feynman, said: “If you think you understand quantum mechanics, you don’t understand quantum mechanics.”

The same thing applies for SEO. No one knows for sure what those search engine bots are told to do by the algorithms they’re set to by the teams of engineers behind them. No one. We know some of the processes involved, sure, and we have theories about others, but much is educated guesswork.

Anyone you see who is trying to sell you a guide saying they do, and that they can teach you how to do SEO is ripping you off. They do not practice good business ethics, and you should always steer clear of them. Read the rest of this entry

What is SEO and could you do SEO? Either way, avoid scammers. Part I

SEO is a very esoteric business, and I don’t pretend to understand exactly how it works. I am not an ‘expert.’ I haven’t done any talks, run and divisions or, really, anything job title-wise which would make a great addition to my resume. What I do know is that, whatever SEO is, I get it.

Naturally.

I can’t explain it, and I try not to think too much about it when I’m doing it. But, somehow, I get it done in a way that works.

Now, some people will try to make a living selling you Read the rest of this entry