First, you have to know, “what is social media?” Then, when deciding how to do social media for your business, you will have to decide whether you have the time to take care of it or not. Improper management of the social media channels your business sets up can be an even worse mistake than not having any set up at all. If you decide you don’t have the time to manage this side of your business, you have four choices:
#1: Do not do social media at all.
Bad idea, unless you have another great plan that no one else knows about. Read the rest of this entry →
Twitter tweets are one of the simplest, most popular, far-reaching and easily engaging social media interactions ever invented for small businesses social media interactions. Limited to just 140 characters including spaces, it forces both business and public users to be somewhat inventive with their use of language in order to say what they’re trying to get across. Its efficiency is a huge part of its power, and when you show that you are listening and receptive, Twitter users will notice.
One of Twitter’s best, and often overlooked, attributes, Read the rest of this entry →
Twitter, as with all social media, helps your business bridge a gap between you and your potential and existing clients. As some Vancouver businesses who have or are hiring social media managers have been finding out, on Twitter a customer can give you a rave review, request information on a product or service you offer, or lodge a complaint, all in real time. Having a service that makes sure you see both the positive and the negative content, while filtering out spam and other messages that you need not spend your valuable time on, is becoming imperative. Read the rest of this entry →
Last night, Rees and I went to Vancouver’s great, little Canadian comfort food joint on Denman Street, called the Beaver & Mullet for a few pints of Red Truck Ale. Personally, I am not a big fan of their Lager, but there Ale is a wonderful IPA that, if you like IPAs, you’ll love. As an aside, when I say IPA, I mean real IPA, not that watered down Keith’s India Pale Ale, which is really more like a light lager or pilsner than an IPA. I am talking real beer here. Read the rest of this entry →