SEO, for me, is kind of like quantum physics. It makes me think of something the great physicist of the last century, Richard Feynman, said: “If you think you understand quantum mechanics, you don’t understand quantum mechanics.”
The same thing applies for SEO. No one knows for sure what those search engine bots are told to do by the algorithms they’re set to by the teams of engineers behind them. No one. We know some of the processes involved, sure, and we have theories about others, but much is educated guesswork.
Anyone you see who is trying to sell you a guide saying they do, and that they can teach you how to do SEO is ripping you off. They do not practice good business ethics, and you should always steer clear of them. Read the rest of this entry