Blog Archives

What is SEO and could you do SEO? Either way, avoid scammers. Part II

In the offline world starting small makes sense. You start small and try to grow. But this is the Internet. It is not yet completely governed by politics. There are computers involved, and computers work using logic. Simple, reason-based logic.

Often, these SEO experts who are trying to sell you their strategy will convince you to not even try to go for the big keywords. They attempt to make, and often succeed in making us pay for not trying. It is madness, and it is because they can’t succeed in getting valuable results, so they convince you that you don’t need those results.

You should not listen to them, or at least not pay them. It never hurts to listen for a bit; know your enemy is not just a cliché.

Well-written, original and researched material with relevant, high-quality content that is rich, but not over-saturated, with properly researched keywords and is linked to content-related sites – both yours and others – is the type of copy that works best. Though it requires more effort and time, it is the fastest, longest-lasting and certainly most profitable way to get ranked high on Google and stay there. Some people call it White Hat SEO. I call it honesty. Read the rest of this entry

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Social Media Directors: Helping Your Small Business Use Twitter, Part II

Twitter tweets are one of the simplest, most popular, far-reaching and easily engaging social media interactions ever invented for small businesses social media interactions. Limited to just 140 characters including spaces, it forces both business and public users to be somewhat inventive with their use of language in order to say what they’re trying to get across. Its efficiency is a huge part of its power, and when you show that you are listening and receptive, Twitter users will notice.

One of Twitter’s best, and often overlooked, attributes, Read the rest of this entry

Social Media Directors: Helping Your Small Business Use Twitter, Part I

Twitter, as with all social media, helps your business bridge a gap between you and your potential and existing clients. As some Vancouver businesses who have or are hiring social media managers have been finding out, on Twitter a customer can give you a rave review, request information on a product or service you offer, or lodge a complaint, all in real time. Having a service that makes sure you see both the positive and the negative content, while filtering out spam and other messages that you need not spend your valuable time on, is becoming imperative. Read the rest of this entry

Why A Facebook Page Is Even Better For Business

At the same time that LinkedIn was looking like they could (and they did) potentially break the seal on the creation of a new dotcom bubble, Facebook decided earlier this year to allow us regular Facebook users to create Business Pages to promote themselves. The seemingly innocuous move is more of a game-changer than it might at first seem. Read the rest of this entry

What Can Social Media Directors Do For You?

Social media encompasses an ever-evolving array of channels for consumers and businesses, big and small, alike. Your business needs to stay on top, but you are too busy. That’s where we come in, and here are some of the top tools we offer you. Read the rest of this entry