Category Archives: Social Media Management

What is SEO and could you do SEO? Either way, avoid scammers. Part II

In the offline world starting small makes sense. You start small and try to grow. But this is the Internet. It is not yet completely governed by politics. There are computers involved, and computers work using logic. Simple, reason-based logic.

Often, these SEO experts who are trying to sell you their strategy will convince you to not even try to go for the big keywords. They attempt to make, and often succeed in making us pay for not trying. It is madness, and it is because they can’t succeed in getting valuable results, so they convince you that you don’t need those results.

You should not listen to them, or at least not pay them. It never hurts to listen for a bit; know your enemy is not just a cliché.

Well-written, original and researched material with relevant, high-quality content that is rich, but not over-saturated, with properly researched keywords and is linked to content-related sites – both yours and others – is the type of copy that works best. Though it requires more effort and time, it is the fastest, longest-lasting and certainly most profitable way to get ranked high on Google and stay there. Some people call it White Hat SEO. I call it honesty. Read the rest of this entry

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How to ‘Social Media’ for Small Business

First, you have to know, “what is social media?” Then, when deciding how to do social media for your business, you will have to decide whether you have the time to take care of it or not. Improper management of the social media channels your business sets up can be an even worse mistake than not having any set up at all. If you decide you don’t have the time to manage this side of your business, you have four choices:

#1: Do not do social media at all.

Bad idea, unless you have another great plan that no one else knows about. Read the rest of this entry

Social Media Directors: Helping Your Small Business Use Twitter, Part I

Twitter, as with all social media, helps your business bridge a gap between you and your potential and existing clients. As some Vancouver businesses who have or are hiring social media managers have been finding out, on Twitter a customer can give you a rave review, request information on a product or service you offer, or lodge a complaint, all in real time. Having a service that makes sure you see both the positive and the negative content, while filtering out spam and other messages that you need not spend your valuable time on, is becoming imperative. Read the rest of this entry

Why A Facebook Page Is Even Better For Business

At the same time that LinkedIn was looking like they could (and they did) potentially break the seal on the creation of a new dotcom bubble, Facebook decided earlier this year to allow us regular Facebook users to create Business Pages to promote themselves. The seemingly innocuous move is more of a game-changer than it might at first seem. Read the rest of this entry

What Can Social Media Directors Do For You?

Social media encompasses an ever-evolving array of channels for consumers and businesses, big and small, alike. Your business needs to stay on top, but you are too busy. That’s where we come in, and here are some of the top tools we offer you. Read the rest of this entry

Why Your Business Needs Social Media

Why do you need social media and someone to manage it for you? Here’s why: Whether your business is here in Vancouver, as a brick and mortar store, or online only, in today’s world, no matter where your business is, you MUST market online if it going to have any chance of being truly successful. Read the rest of this entry

Vancouver’s Newest Social Media Management Company

Well, we have come a long way in the short time since this social media directors idea was first discussed between Rees and I. It was a great idea he came to me with, and I saw that right away. I mean social media management is one of the fastest growing needs in the world of business, both small and large. Read the rest of this entry