Category Archives: Business

How to Choose a Niche for Your Business

I’m sure there a lots of articles out there on how to choose a niche market for your small business, but I am going to just shoot from the hip.

First thing you have to drop from your mind is, “stick with what you know best.” It might work, but if it is the top keyword on your cogitation about which direction to point your life, you may just end up just doing more work in an industry you hate.

How many people hate their jobs? I don’t know, but I would imagine there has to be more than fifty of them. I’m pretty sure I’ve even known a few.

Picture of angry man.

Find a niche that this picture will not cause you to look like.

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What is SEO and could you do SEO? Either way, avoid scammers. Part III

SEO, for me, is kind of like quantum physics. It makes me think of something the great physicist of the last century, Richard Feynman, said: “If you think you understand quantum mechanics, you don’t understand quantum mechanics.”

The same thing applies for SEO. No one knows for sure what those search engine bots are told to do by the algorithms they’re set to by the teams of engineers behind them. No one. We know some of the processes involved, sure, and we have theories about others, but much is educated guesswork.

Anyone you see who is trying to sell you a guide saying they do, and that they can teach you how to do SEO is ripping you off. They do not practice good business ethics, and you should always steer clear of them. Read the rest of this entry

Why A Facebook Page Is Even Better For Business

At the same time that LinkedIn was looking like they could (and they did) potentially break the seal on the creation of a new dotcom bubble, Facebook decided earlier this year to allow us regular Facebook users to create Business Pages to promote themselves. The seemingly innocuous move is more of a game-changer than it might at first seem. Read the rest of this entry

What Can Social Media Directors Do For You?

Social media encompasses an ever-evolving array of channels for consumers and businesses, big and small, alike. Your business needs to stay on top, but you are too busy. That’s where we come in, and here are some of the top tools we offer you. Read the rest of this entry

Why Your Business Needs Social Media

Why do you need social media and someone to manage it for you? Here’s why: Whether your business is here in Vancouver, as a brick and mortar store, or online only, in today’s world, no matter where your business is, you MUST market online if it going to have any chance of being truly successful. Read the rest of this entry

Social Media at the Beaver and Mullet

Last night, Rees and I went to Vancouver’s great, little Canadian comfort food joint on Denman Street, called the Beaver & Mullet for a few pints of Red Truck Ale. Personally, I am not a big fan of their Lager, but there Ale is a wonderful IPA that, if you like IPAs, you’ll love. As an aside, when I say IPA, I mean real IPA, not that watered down Keith’s India Pale Ale, which is really more like a light lager or pilsner than an IPA. I am talking real beer here. Read the rest of this entry

Vancouver’s Newest Social Media Management Company

Well, we have come a long way in the short time since this social media directors idea was first discussed between Rees and I. It was a great idea he came to me with, and I saw that right away. I mean social media management is one of the fastest growing needs in the world of business, both small and large. Read the rest of this entry