What is SEO and could you do SEO? Either way, avoid scammers. Part I

SEO is a very esoteric business, and I don’t pretend to understand exactly how it works. I am not an ‘expert.’ I haven’t done any talks, run and divisions or, really, anything job title-wise which would make a great addition to my resume. What I do know is that, whatever SEO is, I get it.


I can’t explain it, and I try not to think too much about it when I’m doing it. But, somehow, I get it done in a way that works.

Now, some people will try to make a living selling you e-books and video seminars about how to, not so much do SEO, but how to do it. To assume they can teach this skill to you, they must also assume that they know what they’re doing. And if you buy from them, you also must assume these things. Don’t make the often wrong assumption that just because someone has something they are trying to sell you, they have something of value to offer.

Usually, they don’t how to teach you. From my experience, this can’t be taught. It is an innate skill that, if possessed, must be developed. In many sports they say you can’t teach defense, you can only coach it. I think the same is true of SEO.

Here’s what many of them do: They read each other’s blogs and trade .pdf files, charts and instructions. Then, they all spit out each other’s theories, without ever checking to make sure they’re right. And if they are checking, it is often a case of looking for data to support a preexisting stance. If you look in the right places, you can find data to support any theory. I mean, some people think creationism should be taught alongside science.

I see some of these SEO bloggers and webmasters, and they all say the same thing right off the bat: Don’t waste your time trying for the highest searched terms; go for the smaller, less-searched keywords.

One thing they do have right is that they almost suggest not paying for Google ads. You know, those one at the top of your search results page that link back to sites who pay sometimes exorbitant amounts for being there. Well, they don’t actually pay for being there per se, but they do pay Google a set fee every time someone clicks on one of those things.

Those clicks can get very expensive. If there was a concerted campaign by the general searching public to click those every time, their value would fall to what it should be: zero. Everyone start clicking those ads, then just go back to your search results. Maybe that would force Google to find a more equalitical way around that rip-off. Yeah, I made that word up. (equalitical = the quality of being equal; tending towards equality. Synonym: fair.)

Anyway, back to disregarding what they say about not going for the highest ranked terms. What self-defeating, servitudinal nonsense to say to someone, “Don’t shoot for the big time. You stay small, son. Let the big boys stay at the top. It’ll be more comfortable for everyone that way.” Hmmm…Servitudinal. Word? Hey, it’s the Internet! More useless things have been invented in one night by one person than two words that make contextual sense!

Who is paying these so-called experts to say such a thing? Translated, here is what they are saying: Don’t try to be the best. Settle for never being as good as the big guys.

Now, if we all listen to this shill, who wins? Yes, the people already at the top because no one is coming for them. That’s not the spirit of capitalism; it’s socialism at its worst. Who is John Galt?


Part Two Tomorrow…


Posted on July 16, 2011, in Online Marketing, Social Media and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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