Why Your Business Needs Social Media

Why do you need social media and someone to manage it for you? Here’s why: Whether your business is here in Vancouver, as a brick and mortar store, or online only, in today’s world, no matter where your business is, you MUST market online if it going to have any chance of being truly successful.

Online marketing begins with simply checking email messages, deleting spam and answering reasonable posts by potential customers. Most likely, we’ve all been doing this for years. But now, you need a LinkedIn profile, Twitter account and a Facebook account also, at the very least.

Once you get these platforms going, they will quickly replace the old email way of doing things. Why? Because they all include messaging systems, similar to email, but are far more interactive, and today’s customers are using these channels for that very reason – they want to communicate directly with you and want you to speak directly to them.

This is the social aspect of the relatively new world of media marketing and you ignore these at your business’s peril.

Of course, running a business is a task that takes time and patience. When you add the extra burden of trying to manage all the various social media outlets you need on your own…well, that’s a chunk of time most busy people do not have. A recent article in Business Insider explains in detail why being “too busy” for social media marketing is a critical mistake you can’t afford to make.

Here at Social Media Directors, we know that the initial dive into any technology you are not already comfortable with can be a stressful, time-consuming experience. This is especially true in the realm of social media, where everything that goes onto them is, by definition, meant for public consumption. The last thing you want to do is project the wrong online voice, or public persona, and alienate potential clients. It can all be very overwhelming.

This is why any businessperson will benefit from having someone manage his or her social media exposure. We are comfortable, knowledgeable and organized in this medium, and we really do enjoy doing this work. In fact, it does not even seem like work to us! The old saying, “If it was fun, they would not call it work,” does not even begin to apply to Rees and myself. If it did, we’d have found something else to do. Thankfully, we have found our niche and love our jobs.

In the next few posts, I’ll discuss why each of these platforms is beneficial for you and your business but first, in my next post, I’ll explain some of the things Social Media Directors can do for you when you hire us to manage your business’s social media channels.

If you have any questions at all about us and what we can do for you, feel free to contact us anytime.


Posted on July 10, 2011, in Business, Online Marketing, Social Media, Social Media Management and tagged , , , , . Bookmark the permalink. Leave a comment.

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